THE SOCIAL is a Pop Alternative band consisting of members Thomas Horrock (Guitar), Alexander Rosca (Drums), and Keaton Stromberg (Vocals). To kick off the year, their debut single “Any Other Way” was released on January 1st. Since then, it has been a pretty busy year for them. Not only have they released other singles such as “Dancing on the Moon” and “Everything’s Alright,” but they supported Spencer Sutherland on his Sweater Shows tour throughout the month of February. As of now, we can expect more music to be released in the near future along with some shows. Calling all the way from Los Angeles, THE SOCIAL talked to me and Erin Marie to discuss Chicago, music, and food.
Did you have any favorite memories from the Chicago show?
Keaton: It was pretty crazy, we were driving from Minneapolis the night before the show, and the polar vortex was going on!
Alexander: It was tough to go through it.
Keaton: Normally it’s a 6-hour drive but it took us close to 11 hours. After our soundcheck, we rolled up, put our stuff on stage, got ready, and went straight in and straight out. That was a crazy night
What are some of your favorite venues that you played so far?
Keaton: I really liked the one in Chicago!
Alexander: Minneapolis at the 7th St. Entry.
Keaton: Yeah! That one was a really cool club. It had really low ceilings, it almost feels like you’re in a basement. That was really loud.
Are there any venues in Chicago that you would want to perform in?
Tommy: A good one is the Subterranean.
Keaton: Yeah I like that venue.
Alexander: It looks pretty cool!
For those who are not familiar, how did you guys meet and how did this band come to be?
Keaton: Alexander and I got together when I was looking for musicians to play with for my solo album that I released in 2017. I did a whole audition process, and so I came across Alexander. We started playing together and everything was really natural. It felt really good playing together and jamming out, so we thought ‘maybe we should start a band!’ We actually had to put out a craigslist ad looking for a guitar player, and Tommy showed up. It turned out that Alexander and Tommy played together in the past, so it was really cool how that happened and how everything fell together.
Tommy: It was very intuitive.
Keaton: We really didn’t plan on it being a band. It wasn’t like a grand scheme to put this together. We just kind of went with it.
Alexander: It’s something that we’re holding onto very tightly. It’s something very exciting for all of us when it’s something we all really believe in.
Tommy: We went on a trip to write the record, and it was pretty obvious when the sound of THE SOCIAL came alive. It was very different than anything we’ve worked on before. So, it all kind of happened and fell into our laps pretty much.
Who are some of the artists that you look up to for your sound?
Keaton: We have all our own individual influences, but then I think all three of us love alternative pop bands, like The 1975, WALK THE MOON, The Killers, Phoenix and Two Door Cinema Club. All three of us immediately clicked on this sound and we love these types of bands. We definitely draw a lot from them.
If you’re at a music festival, like lollapalooza, rolling loud, etc., and if you were in charge of picking who gets to perform at these types of festivals, what would be your dream lineup?
Keaton: Well, I would definitely love to have us on there somewhere! I don’t know where that would be, but for me headlining would be The 1975.
Alexander: They’re a headline band!
Keaton: They are! They put on a killer show. They’re definitely reaching a massive audience right now, and their sound really reaches out. Past the alternative thing, they definitely have a pop radio sound.
Tommy: The Phoenix is on that. They reach out to a lot of people and they also have that super cool, unique sound.
How did you guys come up with the name the social for this band?
Keaton: When we knew we definitely wanted to start a band, we were going through different names and we had landed on ‘S’ names. We liked ‘The’ preceding with a name, like ‘The 1975’.
Tommy: And ‘The Killers’ or ‘The Strokes.’
Keaton: It is a very solid kind of name. We were going through ‘S’ names and we landed on ‘THE SOCIAL’ and at first we were like “okay, we’ll keep it in mind.” And we just kept coming back to it. We tried putting other words after ‘THE SOCIAL’ and before, but nothing felt as strong as ‘THE SOCIAL.’
Alexander: And it’s a kind of network for everybody and it’s very inclusive. We’re more than a band. We’re a community and literally socializing with other people.
Keaton, you used to be in a band called emblem 3. I was really interested and excited to see that you were part of a new band. What was that transition like from the pop area to more of an alternative sound now?
Keaton: The whole band stopped being together for about 3 years now, and I was on a hiatus from music after I put out my solo record in 2017. I was lost and felt like I didn’t know what I wanted to do. Alexander and I got together and started jamming out and I thought “this is why I started doing music in the first place.” Playing and creating new music together and having fun with it; that was definitely something that was lost in my prior projects. Like I said before, it happened all naturally. It wasn’t like I planned to start a new band or anything. It’s also really important because it’s not just my band. It’s all of our band, and we all feel easily a part of it. That can be a weird thing sometimes when someone in the band has had some sort of success before. It’s really cool how we got together, and we were playing music as friends and creating for fun. It was the first time I felt that in a long time.
If you had any advice for upcoming musicians, what advice would you give them?
Tommy: Don’t stop ever! No matter what happens, keep going, and always be yourself. Some people have the mindset that they have to be something else. They have to be somebody else’s image of what you’re supposed to be. Do whatever you think is right.
Keaton: Going off of that, I feel like people look as failure as “oh I failed I should give up.” But the truth is, the only time you fail is when you give up. Like Tommy was just saying, as long as you never stop, you’ll make it one way or another. That’s really important.
If you could redesign the food pyramid and eat anything without any health consequences, what would it look like?
Keaton: I would put ice cream on top
Alexander: And let it all just go down!
Keaton: Exactly! Let it all go down.
Keaton: I’m a big donuts and candy type of fan.
Tommy: I’m going to make pizza the base of it. With ranch for sure.
Keaton: Okay there you go!
Tommy: Ranch on everything!
What would be the health food to avoid at all costs?
Keaton: Yeah I’m really not a tomato guy.
Alexander: That would be off the pyramid.
So, you don’t like ketchup?
Alexander: I don’t like ketchup either.
So, the next time you guys are at the subterranean I’ll make sure to bring a bucket full of tomatoes for you guys.
Keaton: yeah that sounds awful!
Any last words for your fans or anybody out there? Want to drop any social medias?
Keaton: All of our social medias are @findthesocial. We love everyone! Keep looking forward to some new music.
Tommy: It’s definitely a big year for us. We’re going to be releasing [new music] and doing a lot more towards the end of the year.
Keaton: We’re doing a show here in LA on the 29th at the Moroccan Lounge, and we’re keeping our eyes open for new tour opportunities.